The first Vertigo releases came with a black and white spiral label, which was replaced with Roger Dean's spaceship design in 1973. It was the home to bands such as Colosseum, Jade Warrior, Affinity, Ben and other bands from 'the "cutting edge" of the early-'70s British prog-folk-post-psych circuit'.
It was launched as a competitor to labels such as Harvest (a prog subsidiary of EMI) and Deram ( Decca). Vertigo was the brainchild of Olav Wyper when he was Creative Director at Phonogram.
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